YouTube is a fantastic platform for building an audience. Its viewers watch around 1 billion hours of content on the platform daily!
With so many types of videos out there, you might be wondering which content is most popular on YouTube. In 2024, certain types of videos stand out because they attract many viewers and keep them coming back.
Choosing the right kind of content is key to growing your subscribers. Let’s explore the most popular video types on YouTube that can help you reach and connect with your audience.
Popular Types of YouTube Videos to Grow Your Channel
Picking the right type of video can make a big difference in building your channel. Here are the most popular types of YouTube content in 2024 that viewers love to watch.
1. How-To Videos
Why They’re Popular: How-to videos solve problems and offer step-by-step guidance. They’re always in demand as viewers seek practical knowledge to help with everyday tasks.
Examples:
- "How to Cook the Perfect Steak" by Guga Foods walks viewers through every step, and has earned over 2 million views.
- "How to Build a Website in 10 Minutes" by Website Learners is trending in the tech space, offering viewers clear instructions on building a site.
Why It Works: How-to videos provide practical, easy-to-follow advice, which appeals to viewers looking for clear answers
Why It Works: Music videos attract massive audiences across different regions and demographics, creating long-term engagement.
2. Educational Videos
Why They’re Popular: Educational content helps viewers learn something new in a simple and engaging way. It’s a great way to build trust and authority in a niche.
Examples:
- Mike Boyd: Known for his “Learn Quick” series, Mike takes on challenges to learn new skills, from juggling to coding, and shares his learning process with viewers, making educational content fun and relatable.
- Thomas Frank: A productivity enthusiast, Thomas shares tips on study habits, time management, and personal development, helping viewers improve their skills and knowledge to be more effective in their daily lives.
Why It Works: Educational videos appeal to a wide audience, from students to lifelong learners, making them a key category for growing subscribers.
3. Video Tutorials
Why They’re Popular: Tutorials help viewers solve problems or learn new skills, making them highly valued. Audiences love step-by-step guides that provide solutions and are easy to follow.
Examples:
- "How to Use Procreate - Basics for Beginners" by Art with Flo has over 2 million views, showing how to master digital illustration.
- "Everyday Makeup Tutorial" by NikkieTutorials is trending with millions of views, helping viewers recreate flawless makeup looks.
Why It Works: Tutorials appeal to a broad audience and cover diverse topics, helping viewers learn new skills, from makeup to tech.
4. Product Reviews
Why They’re Popular: Product reviews are invaluable for consumers making buying decisions. People trust creators who give honest opinions and break down the pros and cons of products.
Examples:
- MKBHD’s review of the iPhone 15 is one of the top trending tech reviews, gathering millions of views from tech enthusiasts.
- "Best Skincare Products of 2024" by Hyram has gained massive traction among beauty lovers, who rely on his honest take on skincare.
Why It Works: Audiences rely on trusted creators for honest, detailed reviews before making purchases, boosting views and engagement.
Pro Tip: Product reviews are a fantastic way to build trust with your audience, and you can take it a step further by offering more value.
5. Music Videos
Why They’re Popular: Music videos consistently top YouTube’s charts as fans flock to watch their favorite artists’ latest releases. Music transcends language barriers, drawing millions, even billions, of views.
Examples:
- Initially known for his comedic persona "Filthy Frank," Joji transitioned to music and began uploading his more serious, emotional tracks to YouTube. Songs like “Slow Dancing in the Dark” allowed him to showcase a different side, earning him critical acclaim and a solid fanbase.
- BoyWithUke grew his following through catchy, lo-fi tracks that resonated with listeners, leading to millions of views and streams without a major label push.
Pro tip: For musicians looking to grow their audience, these examples show how sharing authentic, consistent content can lead to organic growth. With SuperProfile, artists can monetize their music by selling merchandise or digital products, hosting virtual concerts, or offering exclusive content from one convenient platform.
6. Unboxing Videos
Why They’re Popular: Unboxing videos generate excitement and curiosity as viewers discover new products alongside the creator.
Examples:
- Unbox Therapy’s “Unboxing the Latest iPhone” continues to trend in 2024, racking up millions of views as viewers tune in for the reveal of new gadgets.
- "Unboxing the $10,000 Louis Vuitton Bag" by Jeffree Star showcases luxury items, drawing millions of views.
Why It Works: These videos provide viewers with the excitement of discovering new products, often influencing their buying decisions.
7. Vlogs
Why They’re Popular: Vlogs allow viewers to see creators' daily lives and form a deeper connection with them. This relatability builds trust and loyalty.
Examples:
- Emma Chamberlain's Paris Fashion Week vlog is one of the top trending vlogs, where she shares her unique and unfiltered experience at the event.
- David Dobrik's Hawaii Trip Vlog captures fun and candid moments, appealing to his fanbase with millions of views.
Why It Works: Vlogs bring authenticity, giving viewers a more personal connection to their favorite creators.
8. Q&A Videos
Why They’re Popular: Q&A videos allow creators to directly answer questions from their audience, building a deeper connection. It’s a simple but effective way to engage viewers.
Examples:
- Lilly Singh’s “Q&A with Lilly” video gathers thousands of comments as she addresses fan questions with humor and honesty.
- "Answering Your Burning Questions About Travel" by Kara and Nate has earned a lot of engagement as they answer viewers' travel-related queries.
Why It Works: Q&A videos show that creators value their audience’s input, making subscribers feel more connected and appreciated.
9. Reaction Videos
Why They’re Popular: Reaction videos are highly engaging because they capture the genuine emotions of the creator as they watch viral content, trailers, or music videos.
Examples:
- PewDiePie's reaction to “Squid Game” racked up millions of views, as fans enjoyed his humorous take on the show.
- “Reacting to Billie Eilish’s New Song” by Zias! has millions of views as viewers tune in to see their favorite YouTuber’s thoughts on new releases.
Why It Works: Reaction videos are fun and relatable, allowing viewers to experience content alongside their favorite creators.
10. Listicle Videos
Why They’re Popular: Listicle videos are concise and quick, providing viewers with easily digestible information in a ranked or categorized format.
Examples:
- "Top 10 Netflix Shows to Watch in 2024" by WatchMojo continues to draw millions of views.
- "5 Must-Have Tech Gadgets" by Unbox Therapy is a hit among tech enthusiasts, helping them discover trending gadgets.
Why It Works: Listicles provide quick, engaging content that viewers can easily watch and share, making them highly popular.
How to Get Started With YouTube
Here’s how to get started making these popular videos:
- Plan Your Content: Choose a video type that fits your niche and audience. Try a few to see what works best.
- Use Tools: Use editing software, graphics, and sound effects to make your content more engaging. Add a watermark with your brand name or logo for a professional touch.
- Engage with Viewers: Include calls-to-action, ask questions, and encourage comments to build a community.
- Monetize Your Content: YouTube offers various ways to monetize your videos, such as ad revenue, affiliate marketing, and promoting your own products.
Creating engaging videos can help you grow your audience and generate income through YouTube’s monetization options. However, relying solely on these methods can be risky. Factors like algorithm changes, ad rate fluctuations, and demonetization can suddenly affect your earnings, making it difficult to sustain long-term growth.
Why YouTube Monetization Alone Isn’t Enough—and How SuperProfile Can Help
While YouTube’s monetization tools offer a starting point, they come with limitations that can leave creators vulnerable. That’s why diversifying your income streams is essential.Ad revenue, in particular, is subject to fluctuations, algorithm changes, and even demonetization, which can impact your earnings. That’s where the use of external tools to continue growing becomes crucial.SuperProfile is an all-in-one platform designed to help creators streamline their offerings, manage their community, and boost their revenue effortlessly. Whether you’re a vlogger, educator, or product reviewer, here’s how SuperProfile can support your growth:
- Create Your Own Online Store: With SuperProfile, you can set up a professional storefront in under 10 minutes to sell digital products, services, or exclusive content. Whether you’re selling eBooks, online courses, or offering personalized consultations, SuperProfile makes it easy to manage everything in one place.
- Host Events & Webinars: If you’re hosting webinars, workshops, or live events, SuperProfile allows you to handle ticketing, payments, and communication seamlessly. This feature is perfect for creators who want to engage their audience with live, interactive experiences.
- Offer 1-on-1 Sessions: SuperProfile’s scheduling and payment solutions simplify the process of offering 1-on-1 sessions. Whether you’re providing coaching, consultations, or personalized Q&As, you can streamline your availability and communication.
- Sell Digital Products & Courses: Easily monetize your expertise by creating and selling digital courses, tutorials, or eBooks. SuperProfile’s no-code course builder allows you to set up and manage your courses quickly, offering your audience a complete learning experience.
- Manage Paid Communities on Telegram/Discord: With SuperProfile’s integration tools, you can sell memberships to your Telegram or Discord community, offering exclusive content and access to premium channels. The platform handles everything from payment to access control, making it a hassle-free process.
- Seamless Payment Integration: SuperProfile offers multiple secure payment gateways, ensuring that your customers can easily pay via credit cards, UPI, net banking, and wallets. With built-in analytics, you can even track and analyze your store’s performance.
- Grow Your Email & SMS List: Build stronger connections with your audience by managing your email and SMS lists directly through SuperProfile. Use these tools to engage, promote new offerings, and provide updates to your subscribers.
Creators can save up to $600 per year by using SuperProfile, which bundles multiple products into one easy-to-use platform that costs 10 times less than typical solutions.
Conclusion
Building a successful YouTube channel goes beyond popular content; it’s about engaging and monetizing in smart ways. While ads and sponsorships can be a good start, they often limit long-term growth. With SuperProfile, you can expand your revenue streams by offering exclusive services, digital products, or hosting events—all from one streamlined platform. SuperProfile’s suite of tools empowers you to sell, connect, and scale on your terms, giving you full control over your creator business.
Ready to Take Your YouTube Channel to the Next Level?
Don’t rely solely on unpredictable ad revenue—use SuperProfile to unlock new ways to monetize and grow. With its seamless integration, powerful marketing tools, and easy-to-use features, you can start building your creator business today. Sign up for a free trial today and discover how SuperProfile can transform your YouTube success.
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