Did you know that using trending audio can increase the reach of your Instagram Reels by up to 40%? 

In 2024, finding and using the right trending audio is key to boosting your visibility. If you're a creator or a business, staying on top of popular sounds can help you reach new audiences, gain more followers, and engage your existing community. 

While trending audio can drive engagement, monetizing that engagement requires the right tools. Let’s look at how you can find and use trending audio effectively to enhance your content strategy and how platforms like SuperProfile help you monetize your content.

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Methods to Find Trending Audio

Finding trending audio on Instagram doesn’t have to be complicated. Here are several effective ways to discover the latest sounds:

• Use the Instagram Trending Audio List: Access this feature from the professional dashboard. This list highlights the most popular sounds currently trending.
• Explore the Reels Feed for Niche-Specific Trending Audio: Scroll through Reels in your niche. Pay attention to audio that appears frequently—it is likely trending within your community.
• Utilize Instagram's Search Feature: Look for sounds marked with the trending icon when you search on Instagram.
• Follow the Instagram Creators Account: Instagram’s official Creator account shares updates on the latest trends, including audio.
• Leverage TikTok Trends: Many trending sounds on TikTok have also become popular on Instagram. Keeping an eye on TikTok can give you an advantage.
• Sign Up for Social Media Newsletters: Newsletters like Buffer’s Social Media Newsletter keep you updated on the latest trends.
• Explore the Meta Sound Collection: This library offers rights-cleared music that’s often trending. It's a great resource for avoiding copyright issues.

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Exploring Instagram's Search Feature

The search feature on Instagram can help you find trending audio with ease. Here are the key steps to using this feature:

• Using the Search Bar to Find Specific Trending Audio Keywords: Type relevant keywords into the search bar that match your content themes to discover trending sounds. Instagram will highlight popular options with a trending icon.
• Applying Audio and Tag Filters for Optimal Results: Narrow your search with audio or tag filters to find the exact sounds that fit your content best.

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Utilizing Professional and Creator Accounts

Professional accounts on Instagram offer more tools for creators to track trends. Here’s what you gain by upgrading to a creator or business account:

• Access to Trending Audio Lists: Professional accounts can access exclusive lists and advanced tools, making it easier to stay on top of popular sounds.
• Insights from Instagram’s Creator Account: Get the latest on trending sounds, usage tips, and examples through regular updates from Instagram’s Creator account.

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Identifying Trending Reels and Sounds

Here are some effective ways how you can spot the top trending sounds on Instagram:

• Using the Trending Reels Page: This page showcases top-performing Reels and the audio tracks that are trending. Keep an eye on this for inspiration.
• Recognizing Audio Trends Based on the Number of Uses: When many creators are using the same audio, it’s likely trending. The more uses it has, the more popular it is.
• Saving and Leveraging Audio Used by Competitors: See what your competitors are using and save those sounds to use later. It’s an easy way to stay relevant.

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Complementary Platforms and Tools

Using tools and platforms outside of Instagram can help you stay ahead of audio trends. Here’s a list of three other platforms that you can explore for audio:

• Exploring Cross-Platform Trends from TikTok: TikTok is often where trends begin. Many of these sounds move over to Instagram, so staying up to date with TikTok can help.
• Using Spotify Playlists to Identify Trending Music: Curated playlists for social media creators often feature music that’s trending across platforms.
• Exploring YouTube Shorts: Trends from YouTube Shorts often mirror those on Instagram Reels, making it another great source of inspiration.

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Using Instagram Reels Templates

Instagram’s Reel templates are pre-designed, trend-friendly formats that make it easy to stay up-to-date. Templates make it easy to create content that aligns with trends. Here’s why they’re worth using:

• Benefits of Using Templates: Reel templates allow you to quickly adapt to trending formats, keeping your content fresh and up to date.
• Examples of Popular Templates: Many trending templates use transitions or music in creative ways. By using these, you can easily follow a trend while maintaining your unique style.

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Maximizing the Use of Trending Audio

Making the most of trending audio means being both quick and creative. Here are some tips:

• Creative Use of Audio Beyond the Norm: Don’t just use trending audio the same way everyone else does. Try pairing upbeat audio with calming visuals or adding a unique twist to stand out.
• Integrating Audio with Your Niche: If you’re in a specific niche, like fitness or cooking, choose audio that resonates with your audience and aligns with your brand.
• Capitalizing on Viral Sounds Quickly: Trends move fast, so use trending audio as soon as you notice it. The quicker you act, the more likely your Reel will gain traction.

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Tracking the Performance of Audio-Driven Content

Keep an eye on how trending audio is affecting your engagement. Here are some strategies to track and optimize your audio performance:

• Analyzing Audio Performance Using Instagram Insights: Track the reach and engagement of your Reels to see which audio is performing best.
• Optimizing Content Based on Insights: Use this data to inform your future content strategy, ensuring you use audio that resonates with your audience.
• Experimenting with Different Audio Styles: Try using a mix of upbeat and calm audio to see which performs better with your followers.

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Real-World Examples of Creators Leveraging Trending Audio

Here are two real-life examples of creators using trending audio to boost their Reels.

• Case Study 1: Joe Wicks – The Body Coach (Fitness Influencer)

• Joe Wicks, also known as The Body Coach, is a well-known fitness influencer who used trending audio to boost his Reels during the pandemic. By pairing popular workout tracks with quick fitness routines, Joe made his content more engaging and shareable. His use of trending audio in high-energy workout videos not only increased his followers but also made his posts more discoverable on Instagram’s Explore page. Joe gained millions of followers by combining trending sounds with practical, at-home workout tips, leading to high levels of engagement.
• Case Study 2: Jack Morris – DoYouTravel (Travel Vlogger)

• Jack Morris, the face behind DoYouTravel, is a travel vlogger who has perfected the art of using trending audio to complement stunning travel visuals. His Reels often feature popular or trending music tracks, making his travel videos not only visually appealing but also emotionally captivating. For instance, by using slow, cinematic music alongside breathtaking drone shots, Jack’s Reels elicit an emotional response from his followers, leading to shares, saves, and significant engagement. His videos feel personal and relatable, all thanks to the power of trending audio.

The key takeaway is that successful creators use trending audio creatively, making their content both fresh and engaging.

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Monetizing Instagram Engagement with SuperProfile

If you’re looking to turn your Instagram engagement into a steady income, SuperProfile provides a powerful solution for creators and brands. Here’s how you can leverage SuperProfile to monetize your reach:

• Custom Link-in-Bio: Create a branded link-in-bio that directs your Instagram followers to your digital products, services, or memberships. With a personalized link-in-bio, you can easily drive traffic from your trending Reels to your SuperProfile page.
• Digital Product Sales: Link your Reels directly to products, eBooks, or courses on your SuperProfile storefront. For example, creators in fitness or education can feature short tutorials in Reels and link to full-length courses for interested viewers.
• Event Hosting and Webinars: SuperProfile makes it simple to host webinars or live workshops. Use trending audio to promote an upcoming event and direct viewers to register through your link-in-bio.
• Paid Memberships and Exclusive Content: Offer exclusive content for paid members, building a loyal audience. Tease premium content in your Reels and invite followers to subscribe for full access.
• Comprehensive Analytics: Get insights into how your audience engages with your profile and offerings. Track key metrics like product sales, event registrations, and membership growth to refine your strategy and better understand your community's preferences.
• Seamless Payment Integration: Manage all transactions securely within SuperProfile, making it easy for your audience to purchase products or book sessions without leaving your bio link.

SuperProfile empowers you to transform Instagram engagement into revenue, helping you create sustainable income from your social presence.

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Conclusion

Using trending audio is one of the easiest ways to improve your reach on Instagram. By acting quickly and putting your own spin on popular sounds, you can keep your content fresh and engaging.

Want to boost your income while creating great content?SuperProfile allows you to monetize your creativity effortlessly, whether through digital product sales, exclusive memberships, or one-on-one sessions. Try SuperProfile for free today and start maximizing your Instagram engagement!