The jewelry influencer landscape in 2025 has transformed from niche connoisseurship to mainstream influence, with creators driving trends, educating consumers, and shaping purchasing decisions across fine, fashion, and custom jewelry. These influencers bridge the gap between high jewelry houses and accessible brands, making the world of gems, diamonds, and precious metals both aspirational and attainable. This comprehensive analysis covers verified top performers who are redefining jewelry marketing.

MEGA-TIER INFLUENCERS (1M+ Followers)

1. The Diamonds Girl - @thediamondsgirl - 1.3M followers

Born in South Africa and based in the USA, this mega-influencer travels the world seeking out rare and unique jewels. Known for posting all original content featuring extraordinary diamonds and jewels. Her feed showcases museum-quality pieces, auction highlights, and behind-the-scenes access to the world's most prestigious jewelry houses. Educational content about diamond quality, gemstone rarity, and jewelry history makes her account both aspirational and informative. Perfect for luxury brands seeking authentic endorsements from a trusted voice in high jewelry.

2. Champagne Gem - @champagnegem - 1.2M followers

High jewelry blogger since 2013, based in Melbourne, Australia. Industry insider on diamonds, gemstones, and high jewelry who creates original content showcasing connoisseur-level pieces. Self-proclaimed "Queen of Diamonds," her account features detailed close-ups of exceptional stones, historical pieces, and contemporary high jewelry. Known for her expertise in diamond grading and gemstone identification. Regular coverage of major jewelry auctions and private collections makes her a must-follow for serious collectors and jewelry enthusiasts.

MACRO-TIER INFLUENCERS (500K-1M Followers)

3. Stephanie Gottlieb - @stephaniegottlieb - 561K followers

Founder and Creative Director of SG Fine Jewelry based in NYC, known for her rainbow-themed feed and philosophy that "every day is an occasion to sparkle." GIA-certified diamond expert who worked in NYC's Diamond District for five years before launching her brand in 2013. Built her following through Instagram from day one with over 500,000 loyal followers gained through consistency and authenticity. Known for custom creations and celebrity fans including Taylor Swift (who wore her jewelry to the Super Bowl). Specializes in ethically sourced natural diamonds and offers both e-commerce and appointment-based NYC showroom experiences. Her Slider Bangle™ and Undecided™ band are signature pieces. Master of educational content about diamond selection and engagement ring design.

4. Jacquie Aiche - @jacquieaiche - 508K followers

Egyptian-American fine jewelry designer who launched her eponymous label from her garage in Los Angeles in 2008. Known for handmade fine jewelry that blends her Native American and Egyptian heritage into bohemian luxury pieces. Specializes in body jewelry including body chains, finger bracelets, anklets, and layered necklaces that have become signatures of the "JA Tribe." Celebrity client list includes Rihanna, Selena Gomez, Katy Perry, Hailey Bieber, Kylie Jenner, Emily Ratajkowski, Kendall Jenner, Bella and Gigi Hadid, and Chrissy Teigen (whose engagement ring from John Legend was custom-designed by Aiche). Her Beverly Hills showroom attracts stylists dressing clients for red carpet events. Known for incorporating organic materials like carved bones, tourmalines from Brazil, and fossilized stones, all handcrafted in Los Angeles. Pioneer of the "art of layering" aesthetic in fine jewelry.

5. Katerina Perez - @katerina_perez - 513K followers

Paris-based jewelry journalist, brand consultant, and "Jewellery Safe Space" creator with over 15 years of experience in the jewelry sector. Russian-born gemologist trained at the Gemmological Association of Great Britain (Gem-A) who worked for Tiffany & Co., Chaumet, Asprey, and Boghossian before launching her website KaterinaPerez.com in 2013. Specializes in high art jewelry and colored gemstones, sharing daily selections of opulent pieces that make followers feel like queens. Regular coverage of major jewelry trade events including JCK Las Vegas, Paris Haute Couture Week, VicenzaOro, and GemGeneve. Known for educational content about craftsmanship, design inspiration, and gemstone lore. Her expertise has been featured in Financial Times, Tatler, L'Officiel, Harper's Bazaar, and The New York Times. Serves as a judge for prestigious jewelry competitions including Couture Design Awards, Inhorgenta, and HRD Awards. Laser-focused on design-led precious jewelry with colored gemstones rather than just diamonds.

6. Jennifer Meyer - @jenmeyerjewelry - 475K followers

LA-based fine jewelry designer known for creating delicate, wearable pieces that have become staples in celebrity jewelry boxes. Her designs blend California cool with timeless elegance, featuring leaf motifs, turquoise, and personalized pieces. Frequent red carpet appearances on A-list clients have made her brand synonymous with effortless luxury. Known for creating jewelry that transitions seamlessly from day to night.

ESTABLISHED VOICES & DESIGNERS (100K-500K Followers)

7. Diana Jewelry Design - @dianajewelrydesign - 134.9K followers

Connecticut-based designer creating authentic handmade jewelry designs. Known for shipping to the US and Puerto Rico, offering accessible fine jewelry with Latin-influenced aesthetics. Her approachable price points and custom options have built a loyal following seeking unique, handcrafted pieces.

8. This Shit Blinks - @thisshitblinks - 119.9K followers

NYC-based jewelry brand specializing in protective jewelry with an edgy, downtown aesthetic. Known for bold statement pieces that blend spirituality with street style. The brand's distinctive approach to talismanic jewelry has attracted a cult following seeking pieces with both style and meaning.

9. Meredith Young - @meredith_young

Fine jewelry designer known for sculptural, modern pieces that blur the line between jewelry and art. Her designs often feature unexpected materials and innovative construction techniques. Popular with fashion insiders and those seeking conversation-starting jewelry.

10. Emily Barber - @gemilybarber - 18.6K followers

Senior Director and Head of Fine Jewelry, EMEA at Sotheby's. Valuer, gemmologist, and jewelry historian who provides insider access to auction highlights and historical pieces. Her expertise offers educational content about jewelry provenance, market trends, and collecting. Essential follow for serious collectors and industry professionals.

FINE JEWELRY DESIGNERS & BRAND FOUNDERS

11. Ariel Gordon Jewelry - @arielgordonjewelry

LA-based designer creating modern heirlooms with a California sensibility. Known for delicate chains, personalized nameplate necklaces, and stackable rings. Her "Little Luxuries" philosophy makes fine jewelry accessible for everyday wear. Popular with millennials and Gen Z seeking meaningful, wearable pieces.

12. Lizzie Mandler Fine Jewelry - @lizziemandler

New York-based designer revolutionizing fine jewelry with gender-neutral designs and modern aesthetics. Known for knife-edge engagement rings, sculptural ear cuffs, and bold statement pieces. Her inclusive approach to bridal jewelry has made her a favorite among progressive couples.

13. Wwake - @wwake

Brooklyn-based designer Wing Yau creates ethereal, organic jewelry featuring unusual gemstone cuts and asymmetrical designs. Known for her "opal nestled" rings and delicate compositions. Her work appeals to those seeking unique, artistic pieces with a softer aesthetic.

14. Foundrae - @foundrae

High-end jewelry brand based in NYC, founded by Beth Bugdaycay, specializing in meaningful medallions and charms with symbolic imagery. Each piece tells a story through carefully chosen iconography. Known for chunky gold chains, customizable cigar bands, and thoughtful gift-giving. Popular with celebrities and those seeking jewelry with deeper meaning.

15. Jennifer Fisher Jewelry - @jenniferfisherjewelry

LA-based designer known for bold, oversized hoop earrings and sculptural cuffs. Started as a costume jewelry designer before transitioning to fine jewelry. Her pieces make instant statements and have been worn by everyone from Rihanna to Michelle Obama. Master of creating "investment costume" jewelry that photographs beautifully.

HIGH JEWELRY EXPERTS & COLLECTORS

16. Marion Fasel - @marionluxjewels

Jewelry historian, author, and founder of The Adventurine blog. Expert in vintage and antique jewelry who provides scholarly context for historical pieces. Regular coverage of auction highlights and museum exhibitions. Essential resource for understanding jewelry history and market trends.

17. Vivienne Becker - @viviennebeckerjewellery

Internationally acclaimed jewelry historian, author, and journalist. Contributing editor to multiple publications with decades of experience covering high jewelry. Her deep industry knowledge and relationships provide unique insights into the world of fine jewelry. Specializes in designer jewelry and watches.

18. Gem Gossip (Danielle Miele) - @gemgossip

Educational jewelry blog turned influential Instagram account. Provides detailed information about jewelry trends, vintage collections, and gemstone lore. Known for expertise and passion for educating audiences about jewelry intricacies, from gemstone identification to jewelry making techniques. One of the most authoritative voices in the jewelry industry.

19. High Jewelry Dream - @highjewelrydream

Curatorial account showcasing museum-quality high jewelry from major houses. Features pieces from Cartier, Van Cleef & Arpels, Boucheron, and other legendary maisons. Perfect resource for aspirational content and understanding the pinnacle of jewelry craftsmanship.

20. The Jewelry Loupe - @thejewelryloupe

Educational account providing close-up views of exceptional gemstones and jewelry construction. Technical content about jewelry making, stone setting, and quality evaluation. Appeals to both professionals and enthusiasts wanting to understand jewelry on a deeper level.

EMERGING DESIGNERS & INNOVATIVE BRANDS

21. Mejuri - @mejuri

Toronto-based fine jewelry brand that disrupted the industry with direct-to-consumer model and "everyday fine jewelry" positioning. Known for making fine jewelry accessible and building community around self-purchasing. Strong social media presence with user-generated content. Pioneer of the "treat yourself" fine jewelry movement.

22. Catbird NYC - @catbirdnyc

Brooklyn-based jewelry boutique and brand known for delicate, feminine pieces and signature "forever bracelets" welded onto wrists. Their aesthetic blends vintage-inspired designs with modern sensibilities. Strong millennial and Gen Z following seeking meaningful, stackable jewelry.

23. EÉRA - @eerajewelry

Modern fine jewelry brand with minimalist aesthetic. Known for sculptural gold hoops, bold ear cuffs, and architectural designs. Appeals to sophisticated customers seeking contemporary pieces that make quiet statements.

24. Alighieri - @alighieri_jewellery

London-based brand creating jewelry inspired by Dante's Divine Comedy. Each piece tells a story from the epic poem. Known for handcrafted gold pieces with textural, organic surfaces. Appeals to literary enthusiasts and those seeking meaningful jewelry with narrative depth.

25. Mateo New York - @mateonewyork

Founded by designer Matthew Harris, creating fine jewelry with a streetwear sensibility. Known for chunky gold chains, colored gemstones, and bold designs that bridge luxury and accessibility. Popular with fashion-forward consumers seeking statement pieces.

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