What are Instagram DIY Creators?

Instagram DIY creators are professional makers, crafters, and home improvement enthusiasts who use the platform to showcase their do-it-yourself projects, build their personal brand, and connect with audiences through compelling tutorial content and inspiring transformations. Unlike traditional craftspeople who primarily work through workshops or local communities, these creators leverage Instagram's visual-first format to reach global audiences, attract brand partnerships, and establish themselves as leaders in the maker movement.

The most successful DIY creators combine technical crafting skills with strategic content creation, understanding that Instagram success requires more than just great projects—it demands consistent posting, clear tutorials, community engagement, and the skill to translate their making expertise into content that resonates with both DIY enthusiasts and general audiences seeking creative inspiration.

How We Created This List

This comprehensive list was compiled through analysis of follower engagement, project quality, and professional achievements as of September 2025. We evaluated creators based on comprehensive DIY influencer rankings and performance metrics:

Selection Criteria:

• Project Excellence: Consistently high-quality DIY projects demonstrating professional crafting skills and creativity
• Tutorial Value: Clear, educational content that enables followers to recreate projects successfully
• Engagement Quality: High interaction rates with DIY-focused audiences and home improvement communities
• Innovation: Creators who pioneer new techniques, repurposing ideas, or creative solutions
• Brand Partnerships: Successful collaborations with home improvement brands, craft companies, and tool manufacturers

Data Sources: DIY influencer databases, craft industry publications, and brand partnership announcements. We prioritized creators who demonstrate sustained success while building authentic communities around DIY education and home improvement inspiration.

🏠 Home Decor & Interior DIY Mega Influencers (1M+ Followers)

1. LaurDIY - @laurdiy - 3.9M followers

Lauren Riihimaki, DIY queen and lifestyle content creator known for room makeovers, organization hacks, and trendy home decor projects with brand partnerships including Target and Urban Outfitters. Her mainstream appeal and young demographic make her perfect for home decor brands, organization companies, and millennial lifestyle products.

2. Mr. Kate - @mrkate - 1.8M followers

Kate Albrecht's interior design and DIY empire featuring room makeovers, furniture flips, and home styling with YouTube show and design business. Her design expertise and entertainment background make her valuable for furniture brands, home improvement companies, and interior design platforms.

3. Young House Love - @younghouselove - 1.2M followers

Sherry and John Petersik's home improvement and decorating adventures with multiple published books and DIY project focus. Their book publishing success and family appeal make them perfect for home improvement brands, publishing companies, and family-focused home products.

4. The DIY Mommy - @thediymommy - 1.1M followers

Seana Turner's family-focused DIY projects, organization solutions, and budget-friendly home improvements with emphasis on kid-friendly spaces. Her family focus and budget-conscious approach appeal to family brands, organization companies, and budget home improvement retailers.

5. House Beautiful - @housebeautiful - 4.8M followers

Magazine-backed home design inspiration featuring professional DIY projects, designer tips, and home transformation content with industry authority. Their magazine backing and professional network make them valuable for high-end home brands, design companies, and luxury home products.

🔨 Woodworking & Construction Specialists

6. Steve Ramsey - @stevinmarin - 445K followers

"Woodworking for Mere Mortals" creator offering beginner-friendly woodworking tutorials, tool reviews, and weekend projects with massive YouTube following. His educational approach and beginner focus make him perfect for tool manufacturers, lumber companies, and woodworking education platforms.

7. Ana White - @ana_white - 892K followers

DIY furniture builder providing free building plans and tutorials with focus on budget-friendly furniture projects and home organization solutions. Her free plans approach and budget focus appeal to lumber retailers, tool companies, and DIY furniture brands.

8. The Wood Whisperer - @thewoodwhisperer - 234K followers

Marc Spagnuolo's professional woodworking content featuring advanced techniques, tool reviews, and fine furniture projects with guild membership platform. His professional expertise and advanced content appeal to premium tool brands, fine woodworking companies, and professional development platforms.

9. April Wilkerson - @aprilwilkerson - 356K followers

Self-taught maker creating woodworking and metalworking projects with focus on problem-solving and creative solutions using various materials. Her problem-solving approach and multi-material expertise make her valuable for tool manufacturers, maker spaces, and creative problem-solving brands.

10. Jay Bates - @jaybatesofficial - 278K followers

Woodworker and maker creating shop projects, furniture builds, and tool organization solutions with emphasis on workshop efficiency. His shop organization and efficiency focus appeal to workshop brands, storage companies, and professional tool manufacturers.

🎨 Crafting & Paper Arts

11. Lia Griffith - @liagriffith - 567K followers

Paper craft designer and author creating elaborate paper flowers, party decorations, and seasonal crafts with focus on detailed tutorials and templates. Her template business and party focus make her valuable for craft supply companies, party brands, and creative software platforms.

12. Alisa Burke - @alisaburke - 445K followers

Mixed-media artist and author sharing painting techniques, upcycling projects, and creative inspiration with focus on accessible art-making. Her artistic approach and upcycling focus appeal to art supply brands, sustainability companies, and creative education platforms.

13. Jennifer Perkins - @jenniferperkins - 234K followers

Craft designer and author known for quirky, colorful projects and DIY jewelry with focus on fun, accessible crafting for all skill levels. Her accessibility and colorful aesthetic make her perfect for craft retailers, jewelry supplies, and creative hobby brands.

14. Cathie Filian - @cathiefilian - 189K followers

Television personality and craft designer known for show appearances and innovative craft projects with focus on repurposing and creative reuse. Her television background and repurposing focus appeal to craft shows, sustainability brands, and creative reuse companies.

15. Angie Holden - @angiefromangiemakes - 678K followers

Cricut expert and craft blogger creating vinyl projects, home decor, and personalized gifts with focus on cutting machine tutorials. Her Cricut expertise and gift focus make her valuable for craft cutting companies, vinyl suppliers, and personalized gift brands.

🌱 Upcycling & Sustainable DIY

16. Larissa of Prodigal Pieces - @prodigalpieces - 345K followers

Furniture flipper and upcycling expert transforming thrift finds into stunning home decor with focus on sustainability and budget-friendly makeovers. Her sustainability focus and thrift expertise appeal to sustainability brands, thrift retailers, and eco-friendly home products.

17. Cassie Bustamante - @cassiebustamante - 423K followers

Lifestyle blogger and DIY creator focusing on farmhouse-style projects, furniture makeovers, and home organization with emphasis on family-friendly content. Her farmhouse aesthetic and family focus make her perfect for rustic home brands, family retailers, and farmhouse decor companies.

18. The Weathered Door - @theweathereddoor - 289K followers

Furniture restoration and home decor creation with focus on vintage and rustic aesthetics, paint techniques, and repurposing projects. Their vintage focus and restoration expertise appeal to paint companies, vintage retailers, and restoration product brands.

19. Bless This Nest - @blessthisnestblog - 367K folders

Lauren McBride's home decor DIYs, furniture flips, and budget decorating ideas with emphasis on southern charm and family-friendly spaces. Her southern aesthetic and budget focus make her valuable for regional home brands, budget retailers, and family-focused home products.

20. Confessions of a Serial DIYer - @confessionsofaserialdiy - 198K followers

Christy's furniture makeovers, home organization, and budget DIY projects with focus on achievable transformations for busy families. Her achievable approach and family focus appeal to time-saving products, organization brands, and busy parent solutions.

🏡 Home Improvement & Renovation

21. Chris Loves Julia - @chrislovesjulia - 1.3M followers

Chris and Julia Marcum's whole home renovations, design projects, and DIY tutorials with focus on accessible design and family-friendly spaces. Their renovation expertise and design background make them valuable for home improvement brands, design software, and contractor services.

22. Home Made Lovely - @homemadelovely - 445K followers

Carrie's budget-friendly home improvements, organization solutions, and DIY decor projects with emphasis on rental-friendly modifications. Her rental-friendly focus and budget approach appeal to rental solution brands, temporary decor companies, and budget home improvement retailers.

23. Jenna Sue Design - @jennasuedesign - 234K followers

Interior designer sharing DIY projects, home styling tips, and budget decorating solutions with professional design perspective. Her professional background and budget solutions make her perfect for design consultation platforms, home styling services, and accessible design brands.

24. The Handyman's Daughter - @thehandymansdaughter - 356K followers

Brittany Bailey's home improvement projects, tool tutorials, and DIY solutions with focus on empowering women in home improvement. Her women empowerment angle and tool expertise appeal to tool companies targeting women, empowerment brands, and home improvement education.

25. Love & Renovations - [@loveandrenovations] - (https://www.instagram.com/loveandrenovations/) - 289K followers

Megan and husband's complete home renovation documentation with focus on budget-conscious improvements and DIY learning journey. Their learning journey documentation and budget focus make them valuable for beginner-friendly brands, educational platforms, and budget renovation retailers.

🎯 Specialized & Niche DIY

26. The Sorry Girls - @thesorrygirlshq - 567K followers

Kelsey and Becky's quirky DIY projects, life hacks, and creative solutions with focus on millennial lifestyle and apartment living. Their millennial focus and apartment living expertise appeal to apartment solution brands, urban lifestyle companies, and young adult home products.

27. Kirsten Grove - @simplykierste - 445K followers

Lifestyle blogger sharing home organization, seasonal decorating, and simple DIY projects with emphasis on family life balance. Her family balance focus and seasonal content make her perfect for organization brands, seasonal retailers, and work-life balance products.

28. Natty by Design - @nattybydesign - 334K followers

Interior designer and DIY creator focusing on colorful home decor, budget-friendly projects, and renter-friendly design solutions. Her colorful aesthetic and renter focus appeal to colorful home brands, rental solution companies, and vibrant lifestyle products.

29. I Heart Organizing - @iheartorganizing - 678K followers

Jen Jones's home organization systems, storage solutions, and organizing tips with focus on functional and beautiful organization. Her organization expertise and system approach make her valuable for storage brands, organization companies, and productivity platforms.

30. Little Red Brick House - @littleredbrickhouse - 223K followers

Jenna's farmhouse DIY projects, furniture builds, and home styling with emphasis on rustic charm and family functionality. Her farmhouse expertise and family functionality focus appeal to rustic home brands, functional furniture companies, and farmhouse lifestyle products.

🌍 International DIY Creators

31. Hanneke from Elles Studio - @ellesstudio - 445K followers

Dutch DIY creator sharing home decor projects, organization solutions, and creative inspiration with European design perspective. Her European market expertise and design perspective appeal to European home brands, international design companies, and global lifestyle products.

32. The DIY Lighthouse - @thediylighthouse - 287K followers

Canadian DIY creator focusing on budget home improvements, seasonal crafts, and family-friendly projects with northern climate considerations. Her Canadian market expertise and climate considerations appeal to Canadian brands, cold-climate products, and international home improvement.

33. Chloe Dominik - @chloedomink - 356K followers

UK-based lifestyle and DIY creator sharing home styling, budget decorating, and creative projects with British design sensibility. Her UK market presence and British aesthetic make her valuable for UK home brands, British lifestyle companies, and European design platforms.

34. Made by Carli - @madebycarli - 198K followers

Australian DIY creator focusing on home decor, organization, and family-friendly projects with southern hemisphere seasonal perspective. Her Australian market expertise and seasonal perspective appeal to Australian brands, southern hemisphere companies, and international seasonal products.

35. Ohoh Deco - @ohohdeco - 267K followers

Spanish DIY creator sharing colorful home decor projects, upcycling ideas, and creative crafts with Mediterranean design influence. Her Mediterranean aesthetic and colorful approach make her perfect for colorful home brands, Mediterranean lifestyle companies, and creative international platforms.

📱 Digital-Native DIY Creators

36. DIY With KB - @diywithkb - 534K followers

Kristin's quick DIY projects, organization hacks, and home styling tips optimized for social media consumption with focus on achievable results. Her social media optimization and quick results focus appeal to time-conscious brands, social media tools, and instant gratification products.

37. The Crafted Life - @thecraftedlifeco - 423K followers

Rachel's modern DIY projects, minimalist home decor, and sustainable crafting with focus on Instagram-worthy aesthetics. Her minimalist approach and Instagram aesthetics make her valuable for modern home brands, minimalist lifestyle products, and aesthetic-focused companies.

38. DIY Candy - @diycandy - 367K followers

Colorful and fun DIY projects optimized for viral content with focus on trendy crafts and quick transformations. Their viral content focus and trendy projects appeal to craft trend companies, viral marketing brands, and social media-focused retailers.

39. Hawkins & Co - @hawkinsandco - 289K followers

DIY couple sharing home renovation projects, furniture builds, and design inspiration with focus on modern farmhouse aesthetic. Their couple dynamic and modern farmhouse style appeal to couple-focused brands, modern farmhouse retailers, and relationship-centered marketing.

40. The DIY Designer - @thediydesigner - 445K followers

Professional designer sharing budget-friendly design solutions, DIY projects, and home styling tips with designer expertise. Their professional credentials and budget solutions make them perfect for design software, accessible design brands, and professional development platforms.

🔧 Tool & Technology Focus

41. The Rehab Life - @therehablife - 234K followers

House flipping and renovation content with focus on power tools, construction techniques, and property transformation. Their flipping expertise and construction focus appeal to real estate brands, construction companies, and property investment platforms.

42. Fix This Build That - @fixthisbuildthat - 356K followers

Steve's woodworking projects, shop organization, and tool reviews with focus on workshop efficiency and project planning. His workshop expertise and tool knowledge make him valuable for tool manufacturers, workshop brands, and project planning platforms.

43. Crafted Workshop - @craftedworkshop - 189K followers

Modern woodworking projects, technique tutorials, and shop tips with focus on contemporary design and precision craftsmanship. Their modern approach and precision focus appeal to precision tool brands, contemporary design companies, and quality craftsmanship platforms.

44. The Honest Carpenter - @thehonestcarpenter - 267K followers

Professional carpentry tutorials, construction tips, and job site insights with focus on honest advice and realistic timelines. Their professional perspective and honest approach make them perfect for professional tool brands, construction education, and trade development platforms.

45. Weekend Workshop - @weekendworkshop - 198K followers

Beginner-friendly woodworking projects designed for weekend completion with focus on achievable goals and limited tool requirements. Their beginner focus and weekend timeline appeal to hobby tool brands, beginner education platforms, and weekend warrior products.

🎨 Creative & Artistic DIY

46. Delineate Your Dwelling - @delineateyourdwelling - 334K followers

Artistic home decor projects, mural painting, and creative wall treatments with focus on artistic home transformation. Their artistic expertise and wall treatment focus appeal to paint companies, artistic supply brands, and creative home transformation platforms.

47. Curbly - @curbly - 445K followers

Creative DIY community sharing innovative projects, space-saving solutions, and artistic home improvements with focus on small space living. Their small space focus and community aspect make them valuable for space-saving brands, urban living products, and community-building platforms.

48. The Merry Thought - @themerrythought - 287K followers

Rachel's party DIYs, holiday crafts, and celebratory decorations with focus on creating memorable experiences through handmade touches. Her celebration focus and handmade approach appeal to party supply brands, celebration platforms, and experience-focused companies.

49. A Kailo Chic Life - @akailochiclife - 223K followers

Budget-friendly home styling, DIY decor projects, and design inspiration with focus on achievable luxury looks on a budget. Her budget luxury approach and styling expertise make her perfect for affordable luxury brands, styling platforms, and budget design solutions.

50. The Craft Patch - @thecraftpatch - 189K followers

Family craft projects, seasonal DIYs, and kid-friendly making activities with focus on creativity and family bonding through crafting. Their family crafting focus and seasonal approach appeal to family craft brands, seasonal retailers, and child development platforms.

🎯 What Makes DIY Creators Successful on Instagram

Project Excellence:

• Clear Tutorials: Step-by-step instructions that enable followers to successfully recreate projects
• Visual Documentation: High-quality before/after photos and process documentation
• Achievable Results: Projects that match the skill level and resources of their target audience
• Innovation: Creative solutions and unique approaches to common DIY challenges

Content Strategy:

• Process Sharing: Behind-the-scenes content showing the making process from start to finish
• Tool Education: Reviews and tutorials about tools, materials, and techniques
• Seasonal Relevance: Projects timed to seasonal needs, holidays, and home improvement cycles
• Problem-Solving Focus: Addressing specific home improvement challenges and lifestyle needs

Community Engagement:

• Interactive Content: Using polls, Q&As, and live demonstrations to engage with followers
• User-Generated Content: Featuring follower recreations and encouraging project sharing
• Skill Building: Progressive project difficulty to help followers develop capabilities
• Troubleshooting Support: Helping followers overcome common project challenges

Business Development:

• Product Partnerships: Collaborating with tool, material, and home improvement brands
• Course Creation: Developing comprehensive tutorials and skill-building programs
• Plan Sales: Offering detailed project plans, templates, and cut lists
• Service Expansion: Growing into design consultation, speaking, and workshop facilitation

Professional Credibility:

• Safety Focus: Emphasizing proper safety procedures and responsible making practices
• Quality Standards: Maintaining high standards for project durability and functionality
• Honest Reviews: Providing authentic assessments of tools, materials, and techniques
• Skill Development: Continuously improving and sharing new techniques and capabilities

Brand Partnership Appeal:

• Authentic Integration: Naturally incorporating products into genuine project needs
• Technical Credibility: Providing credible testimonials about tool and material performance
• Audience Trust: Followers value recommendations from creators whose projects they've successfully recreated
• Demographic Reach: DIY content appeals across age groups and skill levels, providing broad market access

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