TikTok’s Unstoppable Rise: Why Creators Can’t Afford to Miss Out
"Don’t use social media to impress people; use it to impact people." — Dave Willis.
With users spending 95 minutes daily on TikTok, it’s clear that creators have an immense impact. They are turning influence into serious cash!
In 2025, the top-paid TikTokkers have turned their creativity into fortunes. They have garnered millions through brand deals, sponsored content, and viral moments. Names like Charli D’Amelio and Khaby Lame aren’t just influencers; they’re digital legends leading the charge.
From dance moves to silent comedy, these creators have perfected the art of going viral while making millions. Want to know who’s leading the pack and what kind of content has propelled them into the spotlight? Read on and discover the top-paid TikTokers of 2025!
How TikTok Influencers Earn Money
TikTok influencers use many revenue streams to monetize their content. They partner with major brands, receive direct support from fans, and leverage TikTok to maximize their earnings. Brands recognize the platform’s potential to reach Gen Z and millennial consumers. Therefore, TikTok’s younger audience and influencer marketing are increasingly being leveraged. Below are the primary ways TikTok creators make money.
Let’s explore each of these income sources in more detail.
1. Brand Partnerships & Sponsored Posts
Influencers like Addison Rae have secured brand deals with American Eagle. Charli D’Amelio once partnered with Dunkin’ to create a signature drink. These partnerships can lead to millions in earnings, especially for high-profile creators.
2. TikTok Creator Fund
The TikTok Creator Fund allows influencers to earn money based on the views and engagement their videos generate. This fund often acts as a supplemental income source. The payouts depend on factors like the total views, region, and consistency of posts. But, for more prominent influencers, it can add a decent chunk to their earnings.
3. Affiliate Marketing & Product Collaborations
Many TikTok influencers turn to affiliate marketing. They earn a commission for promoting products and driving sales through unique affiliate links. In addition to affiliate marketing, influencers often launch their own product lines. Creators like Loren Gray have capitalized on their popularity by releasing merchandise.
4. TikTok Live Gifts & Direct Support from Fans
TikTok also allows creators to receive money during live streams. Through TikTok Live Gifts, users can send virtual gifts, which creators can convert into real money. This form of direct support provides a steady income stream for influencers. It’s trendy among influencers with dedicated fan bases.
TikTok vs. Other Platforms: Earnings Comparison
In 2025, TikTok continues to dominate the social media scene. The platform's secret lies in its short-form, high-virality content, which allows influencers to reach massive audiences. It offers creators a unique path to success and earnings. The platform’s algorithm promotes content based on engagement, not follower count. This allows even new creators to go viral and secure brand deals.+
While YouTubers can earn more from long-form content and ad revenue, TikTok's short-form videos allow creators to quickly build massive followings and secure lucrative brand deals. Instagram influencers may have higher engagement on sponsored posts, but TikTok’s engagement rates are often higher, making it attractive for brands.
TikTok vs. YouTube vs. Instagram Earnings Comparison
Top 10 Highest Paid TikTok Influencers in 2025
Charli D'Amelio - $17.5M, 154.3M followers Type of content: Dance, lifestyle
Major Brand Deals: Dunkin’, Hollister
Charli D’Amelio dominates TikTok with her dance videos and lifestyle content. She’s landed significant deals with brands like Dunkin’ and Hollister and even stars in her own reality show. Her strong connection with followers keeps her at the top of TikTok’s earnings list.
Dixie D'Amelio - $10M, 56.1M followers
Type of content: Music, Lifestyle
Charli’s sister, Dixie, has made a name in music. Starting with viral TikTok videos, she now releases hit songs and collaborates with big-name artists. Her success in music and lifestyle keeps her earnings high.
Addison Rae - $8.5M, 88.8M followers
Type of content: Dance, Acting
Addison Rae became famous for her dance videos and has since expanded into acting. She stars in movies and works with brands like American Eagle. Her influence in fashion and beauty helps secure her spot as one of TikTok’s top earners.
Khaby Lame - $5M, 162.1M followers
Type of content: Comedy, reactions
Khaby Lame is famous for his silent reaction videos, which make fun of complicated life hacks. His unique humor connects with people worldwide and has earned him millions.
Bella Poarch - $5M, 94.1M followers
Type of content: Lip-sync, music
Bella Poarch gained fame on TikTok with her viral lip-sync videos. She even broke the record for the most-liked video. She used that fame to launch a successful music career, keeping her at the top of TikTok’s earnings.
Josh Richards - $5M, 25.7M followers
Type of content: Entertainment, podcasts
Josh Richards is a TikTok star and entrepreneur. He creates content and co-hosts a popular podcast. He also runs his own companies, like Ani Energy. His earnings come from TikTok, podcasts, and business ventures.
Kris Collins - $4.75M, 50.6M followers
Type of content: Comedy skits
Kris Collins creates a family-friendly comedy that resonates with people of all ages. Her relatable humor has gained a loyal following and helped her land brand deals that increase her income.
Avani Gregg - $4.75M, 42.4M followers
Type of content: Makeup, Lifestyle
Avani Gregg became famous for her creative makeup looks, which quickly went viral. She has since moved into lifestyle content and works with big beauty brands.
Zach King - $3M, 82.1M followers
Type of content: Magic, visual effects
Zach King is known for his magic and visual effects videos. His unique, high-quality content blends storytelling with illusions. This brings him strong earnings from both TikTok and other digital platforms.
Riyaz Aly - $2M, 46.6M followers
Type of content: Lip-sync, acting
Riyaz Aly is one of India’s biggest TikTok stars. He is known for his lip-sync videos and acting. His Bollywood content and collaborations have made him a significant influencer.
Influencers Ranked #11 - #20: The Rising Stars
These influencers dominate TikTok with their unique content, from music and comedy to lifestyle and beauty. They’ve captured massive audiences and continue to shape the platform while earning big. Let’s look at the creators ranked #11 to #20.
11. Jason Derulo - 43.6M followers
Type of content: Pop music, viral dance challenges
Jason Derulo is a global pop star who blends his music with viral TikTok dances. He is an absolute fan favorite on the platform.
12. Kimberly Loaiza - 38.1M followers
Type of content: Music, vlogs
Loaiza is a famous Mexican singer who uses TikTok to share glimpses of her personal life alongside her music. She has gained widespread appeal in Latin America.
13. Brent Rivera - 36.8M followers
Type of content: Comedy, pranks
Brent is well-known for his funny skits, pranks, and relatable content. His content has helped him maintain a loyal fan base across social platforms.
14. James Charles - 35.5M followers
Type of content: Makeup, beauty
James Charles is known for his unique beauty content. He continues on top with makeup tutorials, challenges, and collaborations with other influencers.
15. Baby Ariel - 35.2M followers
Type of content: Music, lip-sync
Baby Ariel rose to fame with lip-sync videos and now shares a mix of music, lifestyle, and personal content with millions of fans.
16. JoJo Siwa - 33.2M followers
Type of content: Dance, lifestyle
JoJo Siwa’s personality shines through her colorful dance videos and lifestyle content. She is a favorite among younger audiences.
17. Faisal Shaikh - 32.2M followers
Type of content: Lip-sync, acting
Faisal Shaikh is one of India’s top TikTok artists. He gained fame for his lip-sync performances and collaborations with Bollywood celebrities.
18. Gilmher Croes - 32.2M followers
Type of content: Comedy, lip-sync
Gilmher Croes has become one of TikTok's standout creators. He is known for his comedic skits and exaggerated facial expressions.
19. Chase Hudson - 29.9M followers
Type of content: Music, lip-sync
Chase Hudson, also known as "Lil Huddy," is a TikTok sensation. His edgy style and music career has cemented his place as a top influencer.
20. Stokes Twins - 29.6M followers
Type of content: Comedy, challenges
The Stokes Twins are known for their viral prank videos and challenge-based content. They are great at captivating audiences with their dynamic personalities.
Influencers Ranked #21 - #30: Collaborations and Major Brand Partnerships
The influencers in this group have captured large followings and secured lucrative collaborations and brand deals, further boosting their reach and earnings. From fashion endorsements to entertainment collaborations, these creators continue to grow their influence across TikTok and beyond.
21. Joe Albanese - 28.7M followers
Type of content: Dance, Breakdancing
Joe Albanese is known for his high-energy breakdancing videos and creative choreography. His collaborations with brands like Bang Energy and McDonald’s have helped boost his popularity, making him one of TikTok’s top dancers.
22. Arishfa Khan - 28.6M followers
Type of content: Beauty, Fashion, Lifestyle
Arishfa Khan, a famous Indian actress, shares beauty tips and fashion trends with her followers. She frequently collaborates with top beauty and fashion brands like Lakme and Nykaa, showcasing their products in her lifestyle videos.
23. Jannat Zubair Rahmani - 28.2M followers
Type of content: Beauty, Skincare, Lifestyle
Jannat Zubair Rahmani is an Indian actress who shares skincare routines and beauty tutorials. She partners with major brands such as Lakme and Nykaa and uses her platform to promote beauty products and self-care tips.
24. Lucas and Marcus Dobre - 27.7M followers
Type of content: Pranks, Challenges
The Dobre twins are famous for their prank videos and fun challenges. Known for their lively personalities, they have partnered with brands like Gymshark and EA Sports and integrated them into their viral content.
25. Liza Koshy - 26.5M followers
Type of content: Comedy, Skits
Liza Koshy is a comedian and content creator who uses humor to entertain her massive fan base. Her creative skits have led to collaborations with brands such as Beats by Dre and Nike, showcasing her ability to blend comedy with brand storytelling.
26. David Dobrik - 26.2M followers
Type of content: Pranks, Vlogs
David Dobrik is a well-known prankster and vlogger. His fun and engaging videos have earned him collaborations with brands like SeatGeek and Chipotle, making him a favorite among fans and advertisers.
27. Dominik Lipa - 26.1M followers
Type of content: Fashion, Beauty, Lifestyle
Dominik Lipa, a TikTok star from Mexico, shares fashion and beauty tips while incorporating her unique style. She partners with major fashion brands like Guess and Shein and features their products in her fashion-forward videos.
28. Awez Darbar - 26M followers
Type of content: Dance, Choreography
Awez Darbar is one of India’s top choreographers on TikTok. Known for his energetic dance routines, he often collaborates with Bollywood stars and major brands like Coca-Cola, adding a professional edge to his performances.
29. Noah Beck - 25.6M followers
Type of content: Fashion, Lifestyle, Sports
Noah Beck is a former soccer player who has become a fashion and lifestyle influencer. He collaborates with luxury brands like Louis Vuitton and Valentino and shares his trendy looks and lifestyle with his large following.
30. Kira Kosarin - 25.3M followers
Type of content: Music, Acting
Kira Kosarin is a multi-talented actress and musician. Her platform showcases both her acting projects and music, and collaborations with streaming services and music platforms like Spotify help promote her latest releases.
Influencers Ranked #31 - #40: Creative Content and Global Appeal
This group of influencers showcases creativity and global influence across various content styles. Many have secured brand partnerships and collaborations that expand their reach beyond TikTok.
31. WigoFellas - 25.6M followers
Type of content: Pranks, Comedy
WigoFellas is well-known for his hilarious prank videos that keep audiences laughing. He frequently collaborates with other TikTok comedians, creating viral content that consistently engages his followers.
32. Savannah Labrant - 25.1M followers
Type of content: Family, Lifestyle
Savannah Labrant is a family vlogger who shares moments from her life with her husband and kids. She collaborates with brands like Target and Pampers, integrating family-friendly products into relatable content.
33. Younes Zarou - 25M followers
Type of content: Magic Tricks, Visual Effects
Younes Zarou is known for his mind-blowing magic tricks and visual effects on TikTok. He collaborates with brands like Samsung and Adobe, bringing creativity to his campaigns with stunning, out-of-this-world illusions.
34. Q Park - 24.6M followers
Type of content: Public Pranks, Comedy
Q Park is famous for his outrageous public pranks and comedic stunts, often filmed in bustling city environments. He has partnered with brands like Foot Locker and Amazon, blending humor with advertising to entertain his fans.
35. Sameeksha Sud - 24.5M followers
Type of content: Fashion, Beauty, Lifestyle
Sameeksha Sud is a popular Indian TikToker known for her fashion and beauty content. She collaborates with major brands in these industries, promoting their products in her vibrant and stylish videos.
36. Josh Richards - 24.3M followers
Type of content: Entertainment, Business
Josh Richards is not just an entertainer but a businessman as well. In addition to his viral TikTok content, he co-owns various ventures, including energy drink brands, and frequently partners with companies for brand promotions.
37. Naim Darrechi - 24.3M followers
Type of content: Music, Lifestyle
Naim Darrechi is a Spanish musician and TikTok star. He uses the platform to share his music and engage with younger audiences, often partnering with youth-oriented brands to integrate into his content.
38. Jacob Sartorius - 24M followers
Type of content: Music, Vlogs
Jacob Sartorius rose to fame as a teen pop star and continues to engage his audience with music and personal vlogs. He collaborates with platforms like Spotify to promote his latest releases and music projects.
39. Jayden Croes - 23.6M followers
Type of content: Comedy, Lip-sync
Jayden Croes, from Aruba, creates humorous lip-sync videos and comedic skits. He frequently teams up with other influencers, adding a collaborative and fun dynamic to his content.
40. Avneet Kaur - 22.6M followers
Type of content: Dance, Acting
Avneet Kaur is a renowned Indian actress and dancer who captivates her audience with her talents. She collaborates with beauty brands, integrating them seamlessly into her dance and acting content on TikTok.
Influencers Ranked #41 - #50: Rising Stars and Regional Powerhouses
These influencers are rapidly gaining traction, with many achieving significant fame in specific regions like India and Latin America. They represent the next wave of TikTok stars, poised to become household names globally.
41. Tony Lopez - 22.6M followers
Type of content: Dance, challenges
Tony Lopez, known for his dance videos and participation in viral challenges, frequently collaborates with other top influencers, making him a popular figure among younger audiences.
42. Topper Guild - 22.1M followers
Type of content: Pranks, comedy
Topper Guild has made a name for himself with his outrageous pranks and comedy skits, quickly earning him millions of followers.
43. Ondreaz Lopez - 22M followers
Type of content: Dance, lifestyle
Ondreaz, Tony Lopez’s brother, is known for his dance routines and collaborations with influencers like Addison Rae, expanding his reach within the TikTok dance community.
44. Kody Antle - 21.9M followers
Type of content: Wildlife, animal care
Nicknamed the "real-life Tarzan," Kody shares content showcasing exotic animals and his work with wildlife, gaining a dedicated following for his unique niche.
45. Garima Chaurasia - 21.3M followers
Type of content: Lip-sync, dance
Garima, a major TikTok star in India, is known for her lip-sync and dance videos. She captures audiences with her energetic performances and collaborations with Bollywood influencers.
46. Jason Coffee - 21M followers
Type of content: Family, Comedy
Jason Coffee’s family-centred comedy content has attracted millions of followers who enjoy his wholesome and humorous take on family life.
47. Lauren Godwin - 20.8M followers
Type of content: Comedy, challenges
Lauren Godwin creates exaggerated, funny content that resonates with her young audience. She often participates in trending challenges and creates relatable skits.
48. Jordi Koalitic - 19M followers
Type of content: Photography, visual effects
Jordi is a Spanish photographer and visual artist who uses TikTok to share creative photography techniques and stunning visual effects, making him famous in the art community.
49. Danielle Cohn - 18.9M followers
Type of content: Music, Lifestyle
Danielle Cohn, a singer and lifestyle influencer, frequently shares her music and fashion sense on TikTok, appealing to a young, fashion-forward audience.
50. Avneet Kaur - 18.9M followers
Type of content: Dance, Acting
Avneet Kaur is a famous Indian actress and dancer who collaborates with brands and integrates her acting career into her TikTok presence.
Check out Amra & Elma’s post for a more comprehensive list.
Influencers Ranked #50 - #100: Notable Personalities
The influencers ranked #50 to #100 in the top 100 paid TikTokers list of 2025 are emerging powerhouses. They are rapidly gaining popularity with unique content across various categories. Many of them have secured brand deals and collaborations and created niche content. Here are some of the most notable names from this group: creators have made a name for themselves with unique content styles, and their influence is increasing across TikTok.
Rank Influencer Content Type
50 Noah Beck Lifestyle, Sports, Fashion
51 Baby Ariel Music, Lip-sync, Lifestyle
52 Gil Croes Comedy, Lip-sync
53 Rodrigo Contreras Dance, Lip-sync, Challenges
54 JeanCarlo Leon Dance, Lifestyle, Comedy
55 Larissa Manoela Music, Acting, Lifestyle
56 Papi Kunno Dance, Comedy
57 Kirya Kolesnikov Comedy, Stunts
58 JD Pantoja Music, Vlogs, Challenges
59 WigoFellas Pranks, Comedy
60 QPark Public Pranks, Comedy
61 Brianda Deyanara Dance, Lip-sync, Lifestyle
62 Domelipa Dance, Lip-sync, Challenges
63 Josh Richards Entertainment, Podcasts, Business
64 Kai Cenat Comedy, Gaming
65 Michael Le Dance, Choreography, Tutorials
66 Monet McMichael Beauty, Lifestyle, Fashion
67 Junya Gou Comedy, Challenges
68 Carlos Feria Family Content, Comedy, Lifestyle
69 Spencer X Beatboxing, Music
70 Younes Zarou Magic Tricks, Visual Effects
71 Nisha Guragain Lip-sync, Dance
72 Dina Saeva Fashion, Lip-sync
73 Julia Menu Garcia Comedy, Challenges
74 Vivian Tu Finance, Business
75 Jacob Sartorius Music, Vlogs, Lip-sync
76 Olivia Dunne Gymnastics, Fitness, Lifestyle
77 Piyanka Mongia Lip-sync, Acting
78 Dylan Mulvaney Comedy, LGBTQ+ Advocacy
79 Tony Lopez Dance, Challenges
80 Niana Guerrero Dance, Family Content
81 Riyaz Aly Lip-sync, Acting
82 Alan Chikin Chow Comedy, Skits
83 Zoe LaVerne Lip-sync, Lifestyle, Personal Vlogs
84 Lauren Godwin Comedy, Challenges
85 Demi Bagby Fitness, Stunts, Motivation
86 Keemokazi Pranks, Music, Family Content
87 Beauty Khan Dance, Lip-sync
88 Ondy Mikula Music, Visual Effects, Creativity
89 Salice Rose Comedy, Lifestyle
90 Joe Albanese Dance, Breakdancing, Fitness
91 The French Guy Cooking, Food, Comedy
92 Anokhina Liza Lip-sync, Dance
93 Drea Okeke Comedy, Relatable Skits
94 Virginia Sanhouse Dance, Fashion
95 Holly H Comedy, Lip-sync
96 Kris Collins Comedy, Skits
97 Twin Melody Music, Lip-sync, Dance
98 Sarah Magusara Dance, Fashion, Lifestyle
99 Evan the Card Guy Magic Tricks, Card Tricks
100 Abby Roberts Makeup, Art, Beauty
These creators have made a name for themselves with unique content styles, and their influence is proliferating across TikTok.
.png)
Are You the Next TikTok Superstar?
TikTok has changed the game for influencers. As the platform continues to grow, so do the opportunities to reach new audiences and earn more.
But you need more than content in a crowded space to stand out. That’s where SuperProfile comes in. It helps you take your personal brand to the next level by offering tools to monetize your social presence.
You can also sell products like eBooks or courses and host events or one-on-one sessions. With easy payment integration and analytics, you’ll have everything you need to track your success and grow even faster.
.svg)
