Did you know that one designer made over $10,000 in one month selling Canva templates on Etsy? 

Canva templates have become a hot market, offering opportunities for creatives to generate a significant passive income. If you enjoy designing and want to earn money from your skills, selling Canva templates might be the perfect opportunity for you. 

In this guide, we’ll cover everything you need to know about making money with Canva templates—from understanding why Canva is perfect for template creation to identifying in-demand template types, setting up your digital storefront, and promoting your designs for maximum reach. 

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Introduction

Canva is a versatile design tool that allows users to create various content types, including social media graphics, presentations, and business documents. Its drag-and-drop interface makes it accessible to both beginners and experienced designers.

Why Sell Canva Templates?

With a user base of over 60 million worldwide, Canva is widely used by businesses, content creators, and individuals for a variety of design needs. This extensive user base means a constant demand for ready-made, professional templates that make designing easier and faster. For creatives, this represents a lucrative opportunity to earn income by selling Canva templates. Here’s why selling Canva templates can be a profitable venture:

1. Income Potential

One of the major draws of selling Canva templates is the potential for passive income. After creating and listing a template, it can sell repeatedly without further work. Sellers on platforms like Etsy can earn anywhere from $100 to over $1,000 per month, depending on the quality, demand, and effective promotion of their templates.

2. High Demand for Unique Templates

Businesses, influencers, and individuals are constantly seeking templates to streamline their marketing, branding, and content creation efforts. By tapping into popular and niche markets, you can meet these needs and generate a consistent income stream.

Now that we’ve explored why Canva templates are in such high demand, let’s look at the types of templates that sell best and how to tailor them for different audiences.

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Types of Canva Templates to Sell

When it comes to the offerings, you can pick some popular digital products or niche products, or whatever is fun for you in the long run. To make your templates profitable, it’s essential to understand the types of designs that sell well. Here are some popular categories:

Popular Categories

These are highly sought-after by businesses and influencers alike. Common social media templates include:

1. Social Media Templates: These are highly sought-after by businesses and influencers alike. Common social media templates include:

• Instagram posts and stories for promoting brands and products.
• Pinterest pins that are optimized for high engagement.
• YouTube thumbnails to grab viewers' attention.

2. Marketing & Branding Templates: Businesses need consistent branding, and ready-made templates are a huge time-saver:

• Business cards and logos for new and growing companies.
• Brochures and media kits to help businesses communicate effectively.

3. Blog & Email Templates: Digital marketers and content creators often use:

• Lead magnets, blog headers, and email newsletters to attract and engage subscribers.

4. eBook Templates: Ideal for writers, bloggers, and educators, eBook templates provide an easy, visually appealing format for creating digital books, guides, or reports. Many content creators and businesses use eBooks as a tool for lead generation or as part of a paid digital product offering. 

With SuperProfile, you can easily bundle various templates, from social media to business and marketing designs, alongside other digital products. Create subscription models or exclusive packages to provide your audience with a full library of design resources—all managed seamlessly through a single storefront.

Niche Markets

Creating templates for niche industries allows you to stand out and target specific audiences:

1. Real Estate Templates: Realtors can benefit from customizable property listing templates or open house invitations.

2. Healthcare Templates: Doctors and healthcare providers can use appointment reminders or medical brochures.

3. Wedding & Event Planning Templates: Invitations, save-the-dates, and seating charts are popular with couples and event coordinators.

With an idea of the types of templates that are in demand, you’re ready to get started. Next, let’s go through the steps for setting up your Canva template business.

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Steps to Start Selling Canva Templates

Ready to start selling? Here’s a step-by-step guide to set up your Canva template business, from design to promotion.

1. Sign Up for Canva

Start by creating a Canva account. The Free plan provides access to basic design elements, while the Pro plan ($12.99 per month) unlocks advanced features and assets, like premium fonts, templates, and a brand kit.

2. Create Original Designs

Design unique, visually appealing templates that address common needs. Research current design trends, consider what your target audience values, and ensure your templates are customizable. This will make them more appealing to a broader customer base.

3. Prepare Deliverables

Organize your templates so they’re easy for customers to access. Shareable links or downloadable files are two popular formats. Be sure to include clear instructions if needed, to help users get started with their new templates.

4. Publish on Platforms

Choose the platforms you’ll use to sell your templates. Popular options include Etsy, Creative Market, or a dedicated digital storefront. When listing your templates, use detailed, keyword-rich descriptions to improve visibility and searchability.

With your templates ready to go, it’s time to choose where to sell them and reach the right audience. Let’s explore some of the top platforms for selling Canva templates.

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Where to Sell Canva Templates?

Selecting the right platform(s) is essential for reaching your target audience. Here are some top options to consider:

SuperProfile (Centralized Digital Storefront)

SuperProfile offers a comprehensive solution for selling a variety of templates—from social media graphics to business presentations and niche designs—through a seamless, customizable storefront. With integrated payment processing, analytics, and marketing tools, SuperProfile provides a complete setup to streamline sales and grow your audience.

• Versatile Product Range: Sell any type of Canva template, along with other digital products like eBooks, guides, and webinars.
• Easy Customer Experience: Create a smooth shopping experience where customers can browse, purchase, and download templates easily.
• Monetization Options: SuperProfile also lets you offer complementary services, like design consultations or template customization sessions, through 1:1 bookings or live events.

Online Marketplaces

1. Etsy: Known for its creative marketplace, Etsy has a large audience actively looking for templates and other digital products.

2. Creative Market: This platform is tailored for designers and is great for selling high-quality assets like templates, fonts, and graphics.

3. Gumroad: A straightforward platform that enables creators to sell directly to their audience through easy digital downloads.

Personal Website

Building your own website with platforms like Shopify or WordPress gives you full control over branding, pricing, and customer interaction. This option is ideal for those who want to establish a long-term brand presence.

Social Media Platforms

Promote your templates on social media channels like Instagram, Pinterest, and TikTok. By showcasing your designs, you can drive traffic to your listings, reach a broader audience, and increase sales.

With the right platform or combination of platforms, you can set yourself up for success in the Canva template market. SuperProfile stands out as the ultimate solution for creators, offering a dedicated, streamlined space to sell, manage, and grow your digital product business. Whether you use SuperProfile as your main storefront or in tandem with other marketplaces, it provides unmatched flexibility, powerful monetization tools, and a seamless customer experience to help you build a professional brand and maximize revenue with ease.

With your products on the right platforms, it’s time to focus on promotion. In the next section, we’ll cover some effective strategies for promoting your templates and reaching your audience.

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Tips for Promoting Your Templates

Creating beautiful templates is only part of the process. Effective promotion is crucial for driving sales and growing your customer base. Here are some promotion strategies:

1. Social Media Marketing

• Instagram: Share your designs with engaging visuals, and consider using Reels to demonstrate how your templates work. Limited-time discounts can create a sense of urgency.
• Pinterest: Pinterest is highly effective for driving traffic to digital products. Create eye-catching pins that link directly to your product pages.
• TikTok: Short, engaging videos that showcase the functionality of your templates can help reach a younger audience.

2. Email Marketing

Build an email list to send updates about new templates, exclusive discounts, and design tips. Regular communication keeps your audience engaged and drives repeat purchases.

3. SEO for Product Listings

Optimize your product descriptions with keywords to improve search engine rankings on platforms like Etsy or Creative Market. This makes it easier for potential buyers to find your templates.

4. Collaborate with Influencers or Partners

Team up with influencers or related brands to promote your templates. This can increase visibility and attract new customers to your storefront.

Before jumping in, it’s wise to consider some key legal aspects to ensure a smooth and compliant business. Let’s look at a few considerations before selling Canva templates.

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Scaling Your Canva Template Business

Once you’re consistently making sales, consider these strategies to scale your business:

1. Expand Product Lines

If your initial products perform well, consider adding new templates for different industries or purposes. For example, if your social media templates are popular, try offering bundles that cover additional platforms.

2. Automate Sales and Marketing

Use email automation, social media scheduling tools, and marketing platforms to streamline your efforts. Automation allows you to scale without adding to your workload.

3. Offer Bundles or Packages

Selling template bundles can increase the average order value by giving customers more variety. For instance, offer a “Social Media Starter Kit” that includes templates for all major platforms.

4. Collaborate with Other Creators

Partnering with other creators or businesses for cross-promotions can help reach a new audience. Collaborations are a cost-effective way to grow your brand and reach.

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Real-world examples that show how selling Canva templates can be a profitable business

• Sarah Titus: Sarah Titus, a digital entrepreneur, earned over $1 million in one year by selling printables and templates, including Canva templates, on her Shopify store. Her success showcases the incredible income potential in this niche.
• Katie Harp: A successful Canva template seller on Etsy, Katie makes between $5,000 and $10,000 per month by selling Pinterest and Instagram templates. Her shop has grown steadily due to consistent design quality and marketing efforts.
• Shannon Mattern: Shannon Mattern, who helps entrepreneurs with website design and branding, earns passive income by selling Canva templates on her website and through platforms like Etsy. She consistently earns over $2,000 monthly through Canva template sales.

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Conclusion

Creating and selling Canva templates offers a fantastic way to turn your design skills into a steady income stream, catering to a wide range of audiences looking for ready-made, stylish solutions. With the right setup, you can leverage your creativity to build a recognizable brand and a growing customer base.

SuperProfile provides a complete toolkit to help you get started, manage sales, and expand your offerings—all within a customizable, professional storefront. Whether you're selling individual templates or bundled packages, SuperProfile gives you everything you need to boost visibility, engage your audience, and maximize earnings.

Ready to transform your creativity into a successful business?
Start your Free Trial with SuperProfile today and start building a profitable digital storefront that connects your templates with the right customers. 

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FAQs About Selling Canva Templates

Q. Is Selling Canva Templates Profitable?
A. Yes, selling Canva templates can be very profitable, especially with the right marketing and high-quality designs. Many sellers make between $100 and $1,000+ per month.

Q. Who is the Target Audience for Canva Templates?
A. The target audience includes small businesses, bloggers, educators, and social media managers. These groups often need templates for branding and content creation.

Q. Can You Use Canva Elements for Commercial Templates?
A. Yes, you can use Canva elements, but be sure to follow Canva’s licensing rules. Canva Pro gives more flexibility for commercial use.

Q. What’s the Difference Between Canva Creator and Contributor Programs?
A. Canva Creators sell templates directly to customers, while Contributors design elements that Canva users can add to their own projects. Creators usually focus on complete templates.

Q. What Are the Best-Selling Canva Templates?

A. The best-selling Canva templates typically include social media templates (Instagram posts, Pinterest pins, YouTube thumbnails), business branding materials (logos, business cards), and digital product templates (planners, eBooks, and workbooks). Templates in niche markets like real estate and wedding planning also perform well.

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